In the world of service businesses, most software starts in boardrooms, not job sites. But two contractors—Mike Vidan and Justin Rogers—found themselves facing the same problem many tradespeople do: bloated, expensive CRMs that felt like they were designed for corporate offices, not fieldwork.
Both were running successful exterior cleaning companies when they began sharing content on YouTube to help others launch service businesses. Over time, their channels reached a combined audience of more than one million subscribers and over a billion views. The volume of questions from small business owners — about marketing, scheduling, pricing, and day-to-day operations — made it clear there was a deeper need. Despite the range of CRMs on the market, none were built specifically for how contractors actually work in the field. So with no outside funding or formal tech background, they set out to build their own solution.
The result was QuoteIQ — a contractor-built CRM designed for the pressure washing, lawn care, and broader home service industries. Built quietly behind the scenes over two years, the platform now has more than 30,000 users and continues to gain traction among former customers of Jobber and Housecall Pro.
Unlike traditional platforms, QuoteIQ emphasizes mobile-first quoting, instant property measurements, real-time messaging, and automated review requests—all features inspired by years of direct feedback from tradespeople, not investors.
What makes the story stand out isn’t just the software—it’s how it’s been built and scaled. The platform is entirely bootstrapped. There’s no VC involvement. Updates are pushed fast, often based on community suggestions. And while many SaaS companies rely on ads and affiliates, QuoteIQ’s growth has been driven by organic content and word-of-mouth among blue-collar entrepreneurs.
While the product includes quoting, scheduling, employee management, and calendar tools, some of its most valuable features come from where it overlaps with marketing. One feature automatically sends quote follow-ups to customers at set intervals. Another prompts satisfied clients to leave public reviews after every completed job — something that helps contractors build trust and improve their local visibility. The platform also includes inspection forms, job profitability tracking, and property measurement tools — all designed to remove steps, save time, and help contractors move faster in competitive local markets.
While paid plans start at $29/month, QuoteIQ also offers a completely free version—something most competitors like Jobber and Housecall Pro don’t provide beyond a limited trial period. That approach has made it especially accessible to solo contractors just starting out, while still offering scalable tools for growing teams.
The difference isn’t just in the feature list — it’s in the approach. QuoteIQ wasn’t built by outsiders studying a market. It was built from within, by people who still run service businesses and understand the stakes. That’s what’s allowed it to scale quickly without churn, big ad budgets, or outside capital.
As software continues to flood the small business space, QuoteIQ’s story is a reminder that sometimes the best tools aren’t made in Silicon Valley—they’re made in the field.
More info: https://myquoteiq.com
About the Author
Thomas Keller is a freelance business writer covering vertical SaaS, small business software, and tools built by operators for operators. He focuses on bootstrapped solutions and founder-led platforms solving real-world problems.
